You must remember that the movie industry is a huge market, a space that will continue to make billions of dollars yearly. The source for a movie budget, including marketing and advertising, could come from different channels. In the same case, Annabelle: Creation spent six times more on marketing and advertising than on producing the film.ĭon't fret too much, though you don't have to get all that money out of your own pocket. Split has an eight times higher marketing budget than its production budget. You may be wondering where these low-budget movies are getting their marketing funds. ![]() So why do movies spend this much on marketing? Is this a trend that most movies have in common? Where Do Movies Get Their Marketing Budgets? It doesn't matter, though their $2.8-billion haul at the box office means a big payday for everyone involved.īut did you know that even a low-budget movie usually spends a lot on marketing and advertising? For example, Jordan Peele's 2017 film Get Out, which only cost $4.5 million to produce, had a $77-million global budget for P&A (Prints and Advertising).Īlong with Get Out, other low-cost films like The Blair Witch Project, Paranormal Activity, Split, Annabelle: Creation, and A Quiet Place also had marketing expenses that were six or seven times higher than their production costs. They spent north of $356 million to produce the hit superhero film Avengers: Endgame, then invested $200 million more for marketing costs. ![]() Well, for big-name studios like Marvel, money just flows right into their hands. How much do production companies shell out for their movie marketing budget? Do they really spend hundreds of millions on just marketing alone?
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